published: May 27th, 2010
For all web developers out there!?
School Questionnaire!!
Of course I will give you 5 stars to answer these thoroughly! 10 pts!! And also an automatic best answer when you following my question trails
THANK YOU SOO MUCH!!!
General Information
1. What is the name of your company and your current
(or intended) URL?
2. Who are the primary contacts from your organization,
and who has final approval on the project?
Please list names, titles, email addresses,
and phone numbers.
Current Site (if applicable)
1. Do you feel your current site promotes a favorable
user experience? Why or why not?
2. What specific areas of your current site do you
feel are successful? Why are they successful?
3. What shortcomings exist with the current site,
and what three things would you change on the
site today if you could?
4. Have you conducted usability tests or gathered
visitor feedback for your current site? If so, how
long ago? Please include any reports or findings.
5. How important is it to maintain your current look
and feel, logo, and branding?
Reasons for Design/Redesign
1. What are the main reasons you are designing/redesigning
your site (new business model, outdated site,
expanded services, different audience)?
2. What are your primary online business objectives
with the site design/redesign? What are your secondary
objectives? (Examples include increased
sales, marketing/branding awareness, and
fewer customer service calls.) Please discuss
both long- and short-term goals.
3. What is the main business problem you hope to
solve with the site design/redesign? How will you measure
the success of the solution?
4. What existing strategy (both on- and offline) is in
place to meet the new business objectives?
Audience/Desired Action
1. Describe a typical site visitor. How often are they
online, and what do they generally use the web
for? Give basic demographics: age, occupation,
income level, purchasing habits. (Use as much
detail as possible in profiling your target user.
Profile more than one type if appropriate.)
2. What is the primary “action” the site visitor
should take when coming to your site (make a
purchase, become a member, search for
information)?
3. What are the key reasons why the target audience
chooses your company’s products and/or
services (cost, service, value)?
4. How many people (as far as you can tell) access
your site on a daily, weekly, or monthly basis?
How do you measure usage? Do you forecast
usage to increase after the site launch and by
how much?
Perception
1. Use a few adjectives to describe how your site
visitor should perceive the new site. (Examples
include prestigious, friendly, corporate, fun, forward
thinking, innovative, and cutting edge.) Is
this different than the current image perception?
2. How is your company currently perceived
offline? Do you want to carry the same kind of
message through your website?
3. How does your company differentiate itself from
competitors? Do you think your current audience
differentiates you from your competition? Please
list competitor URLs.
4. List the URLs of any sites you find compelling.
What specifically do you like about these sites?
Content
1. Will this site use existing content from the current
site? If so, what is the source, who is
responsible for approval, and has the content
been audited? If not, will you be creating content
in-house or using an outside provider?
2. What is the basic structure of the content, and
how is it organized? Is it a complete overhaul of
the current site or an expansion?
3. Describe visual elements or content that should
be utilized from your current site or marketing
materials (logo, color scheme, navigation, naming
conventions, etc.)
4. How will the content of this site (along with functionality
and navigation) expand or differ from
your current site? Do you have an existing
sitemap for the outgoing site structure? Do you
already have a sitemap or outline for the proposed
redesign?
Technology
1. What is your target platform and browser?
Whom can we talk to in your organization to help
respond to technical issues?
2. Are there specific technologies (Flash,
JavaScript, DHTML, etc.) that you would like to
use in the site? If so, how will they enhance the
user experience? Please describe in detail.
And I’m not a salesperson!! This is a school task! I have my student ID!!!
How much work do you think someone is prepared to put in so that you don’t have to do your homework yourself?
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