published: September 30th, 2010
Marketing to IT people?
I have found that our whitepaper email deployments are not as successful when we market to our IT audience. We have been pretty successful with live webinar invitations.
We are a small company on a tight budget and have already committed to a handful of tradeshows.
I’m looking for fresh innovative ideas to market to in a B2B environment.
Thanks!
Hi there -
What are you selling? Hardware? Software? And what it the ticket size?
The more complicated and/or expensive the solution, the more reseach IT folks will complete early on in their "pain discovery" process. Where do they start? With Google, and in IT forums.
Try distributing your whitepaper and other info via your site and some social media sites to gain exposure. Make sure you’re a part of the IT community discussion in message boards for your topic.
Here’s a quick summary:
http://www.marketingmo.com/how-to-articles/general-marketing/how-to-reach-technology-buyers/
Lawson Owen. Automotive BDC and Internet Training Specialists
I talked about using tools like Aweber and contact forms to gather leads and small, downloadable products for lead generation.
http://freeoptin
..
Bluetooth Marketing – TeriZone.com system is the sort of a marketplace connecting businesses (brands, retailers, content and information providers) and consumers all over the world in one place. Although TeriZone is a global system, it serves the needs of location based services: the consumers registering in the system give the permission for the businesses to contact them through Bluetooth in the proximity area of the points of sales of the businesses.
http://www.GetGuideOf.com/
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