Are you an expert in Internet marketing, or direct marketing? What would you do here?
If you had the contact details (ie. name, email and postal address) for a large number of people, and wanted them to opt-in to being on your own list, (so that you could maket them financial products and services), what would you do?
eg.
- send them a postcard with an advertisement & website address on it so they can go there and register their interest?
- offer them a free e-book related to their interests (eg. in return for their email address)?
- just post them a direct offer for a high-end product? (perhaps effective for up-front sales, but then they won’t be able to register their email address to opt-in to further email-based offers).
No ideas of unsolicited emails thanks, as this 1). is illegal 2). won’t reach many of the people, and 3). is more annoying and trouble than simple traditional direct mail.
While I do already have the email addresses, I’m looking for a way for them to provide it again to me, so they have formally ‘opted-in’. Thanks.
It sounds like you have bought a mailing list which you cannot import directly into an auto responder service such as Aweber. So, you will require a double opt-in to comply with UK and US laws.
To get them to opt-into your list you will have to give them something they perceive to be of high enough value to entice them to give your their name and e-mail address.
You are trying to start a relationship with the people on your mailing list. Offering a mini-course or a newsletter could do the trick, but the quality and perceived value must be high. You must be seen as giving more value than you are asking for.
In my experience, it takes a minimum of 5 to 7 contacts before a prospect will buy from you. So, offering just a free e-book is not enough. That does not mean you cannot give one away as an unannounced bonus with your mini-course or newsletter.
A blatant sales pitch will result in them deleting your e-mail super quick.
August 12th, 2010 at 8:51 am
Hi Matt!
I’d go for the offer of a free e-book or even a short report on something that they’re interested in. It gives them something for opting in that appears of value to them while you gain that important opt-in to your mailing list.
Good luck!
Rosemary
References :
Marketing specialist
August 12th, 2010 at 9:31 am
It sounds like you have bought a mailing list which you cannot import directly into an auto responder service such as Aweber. So, you will require a double opt-in to comply with UK and US laws.
To get them to opt-into your list you will have to give them something they perceive to be of high enough value to entice them to give your their name and e-mail address.
You are trying to start a relationship with the people on your mailing list. Offering a mini-course or a newsletter could do the trick, but the quality and perceived value must be high. You must be seen as giving more value than you are asking for.
In my experience, it takes a minimum of 5 to 7 contacts before a prospect will buy from you. So, offering just a free e-book is not enough. That does not mean you cannot give one away as an unannounced bonus with your mini-course or newsletter.
A blatant sales pitch will result in them deleting your e-mail super quick.
References :
August 12th, 2010 at 9:53 am
An e-book is one way.. but its better to look for other ways!
References :
http://russ-reynolds.com/blog/
August 12th, 2010 at 9:59 am
To be very frank and in brief, i would like to recommend a local internet marketing e-book for this purpose. It covers all the aspects of internet marketing/direct marketing online. I tried few of the great ideas from this book for my local business, and really happy to utilize that amazing suggestions. Scott-gallagher.net is the good resource to get a free review copy of this great book for limited time.
References :
http://www.scott-gallagher.net
August 12th, 2010 at 10:12 am
Why dont you just ask them and tell them who you are and what you can do (so you postcard type idea) and stop second -guessing them with offers – these may work but only when you know who you are talking too and iif all you have is contact details then you dont .Really you want to get them to opt in but remember what you really want is for them to buy from you, so to beginwith I say dont start selling yet because you have no real idea of what they want yet or even what you could offr (presumably diff services for diff groups) so get their details, segment them and then start marketing to them. If you mailshot them postcards, try again later to those that dont respond with aletter cos some people junkcards or their PA’s etc do.
References :