Build Anticipation and Eliminate Mixed Messaging

Use Multiple Medium Campaigns

Each marketing vehicle or media has its own strengths and
weaknesses. Utilizing each marketing medias’ strengths in a
coordinated campaign can greatly improve a marketing campaign’s
effectiveness.

I am just going to focus on e-mail in this article.

Here are some of e-mail’s key strengths that can support
traditional direct marketing:

• Targeted Detailed segmentation and personalization
facilitates one-to-one messaging. Use these strengths to send
highly targeted valid messaging in sincere, personal
approach.

• Timely Most recipients will receive the message within
hours of it being sent.

• Efficient and Cost Effective E-mail can touch more
people more frequently at a lower cost.

• Responsive and Actionable With e-mail, a call to action
can be acted on immediately. A purchase is just a click away as
opposed to a printed or broadcast marketing medium, wherein the
customer is highly unlikely to have the ability to take
immediate action. This makes e-mail marketing very potent as a
marketing vehicle. The e-mail delivers the message as well as
the vehicle for taking immediate action.

The holidays are nearly upon us, here are some examples of
coordinating traditional media with e-mail marketing in holiday
sales campaigns.

Build Anticipation
If you are sending a holiday
catalog or brochure through traditional mail, they probably
account for a significant percentage of your annual marketing
budget. Inevitably, many will be thrown away without so much as
a glance.

To rise above the noise of the flurry of printed catalogs,
brochures, and other direct mail media, schedule an e-mail
campaign to arrive before the first mailing, notifying people
that the catalog will be arriving. Use your e-mail campaign in a
way that fosters significant anticipation. That way they’ll look
for it to arrive with heightened awareness and greater
anticipation. Customize the message with highlighted items,
offers, and promotions that may be of particular interest to
groups or categories of your recipients.

Responsiveness and Follow-up
We’ve all experienced
receiving offers and promotions we want to take advantage of.
Inevitably, we miss our opportunity to cash in on great offers
due to our modern day hectic lifestyles especially during the
holiday season. Count on this to be the case with many would be
customers. Schedule an e-mail soon after your printed campaigns
last in-home date or shortly before your offers expiration date
to encourage people to follow through on their good intentions.
Use the strength of online ordering or purchasing, and enable
the same offer on your e-commerce Web site. If you don’t have
one, get one! And always include links in your e-mail that gives
a time sensitive call to action and the resulting conversion to
a sale.

Expanding Reach
Maximizing your (ROI) by balancing
the number and demographics of recipients with cost per piece is
a well-established practice in traditional direct marketing.
Integrating e-mail adds another dimension to the mix.

Broaden a campaign to a larger number of recipients using
e-mail’s cost-effectiveness and precision. Increase focus on key
segments by combining print only, e-mail only, and print plus
e-mail to further improve campaign effectiveness.

Crossover
When running multiphase campaigns, enable
crossover between media. Make use of user preferences. For
instance, ask people which medium they prefer. Apply business
rules based on behavior and implied preferences. If an e-mail
address starts bouncing, switch that person to print. If she
doesn’t respond to print, send her e-mail.

Testing and Gradual Improvement
Use e-mail to rapidly
and cost-effectively test different offers and promotions. Use
split testing or A-B testing to zero in on a message that gives
the best results. Pay Per Click campaigns are another venue for
rapid split testing to achieve the desired ROI. Over time, using
these testing methods will increase your marketing
effectiveness. Although short term improvements may be small,
over time these small improvements result in significant
improvements in your marketing campaigns. Once you have a
winning e-mail campaign, use it for your print campaigns as
well. However, remember that switching to another medium
introduces a new variable, which can throw off test results. To
minimize this outcome, use this technique for factors that are
less affected by presentation. You can also use sample groups to
pretest and identify variances in the response rates between
print and e-mail campaigns.

Tracking Results
Evaluating success requires campaign
result to be tracked and analyzed. An e-mail supporting a
catalog may not meet your standard response requirements on its
own, but its effect on catalog sales may be significant.
Similarly, a postcard to a person whose e-mail is bouncing may
not produce the direct marketing return on investment normally
required.

Start Planning Now!
If your holiday campaigns aren’t
well under way yet, get started now! And as you plan your
holiday campaigns, look for new ways to integrate your media.
Play to the strengths of each, and respond to recipients’
preferences (both explicit and implied) to improve the customer
experience and maximize your overall success.

Best Regards,
Oliver
SEM/SEO Campaign Specialist

Targa Media Inc.
www.targamedia.co

Oliver P Timyzer
http://www.articlesbase.com/email-articles/coordinate-your-holiday-print-and-email-campaigns-for-increased-profits-1212.html

Technorati Tags: campaign, campaigns, coordinate your holiday print and email campaigns for increased profits, direct marketing, e-mail, mail campaign, mail campaigns, marketing, marketing campaign, print

1st one is a sales query email and the 2nd is a PR or Marketing inquiry. I’m wondering which email I would send to if I’m wanting to know whether they’re offering wholesale or selling in bulk. Which one would I email?

Send to the first one.

Technorati Tags: business, e-mail, e-mails, email, marketing, marketing inquiry, sales query email, selling, so i want to contact a business and they have 2 types of emails i could email8230, wanting

E-mail marketing was the first marketing strategy that was used for online marketing purpose. E-mail marketing since then has come a long way. Today while e-mail marketing one has to pay considerable respect and attention to the laws and regulations of e-mail marketing. Commercial marketing through e-mail is still not that popular and many recipients of such mails call it as spam and delete it even without opening the mail. Spam is defined as sending a big and large e-mails or attachments of unsolicited commercial information. These e-mails are mostly sent to recipient without their permission or consent and hence are called as spam mails. E-mail marketing related to business content should make sure that they follow the rules of piracy as well as spam act. In most of the countries their governments look after the implementation the spam act.

Thanks to miscreants and some abusive use of the email service and the constant to media attention on these subjects, e-mail marketing has developed a negative effect and a bad name. Thoughtful and legal use of this platform can be made to get maximum benefits from marketing campaigns and to popularize your product. But many people do not undertake e-mail marketing because it is not that cost effective and efficient as compared to other internet marketing methods.

E-mail marketing has two specific types namely:

- Sending e-mails to improve client relationship. That is to encourage existing clients to carry on business or to invite the old clients to business again.

- Sending emails and new letters to people who have signed for the service. These e-mails can also contain advertisements and links to the official web site of the organization.

The crucial and most important factor of an e-mail marketing campaign is the total number of recipients who have received the e-mail, the total number of recipients who have shown interest and replied to the e-mail and the total number of people who finally bought the product.

Another important aspect of email marketing is to target the right kind of people who will not only show interest in the product as well as buy it. E-mail marketing gives optimum output and gives good results if the marketing is done by targeting a group of people or certain people who you know will show interest in the product. For e.g., if a company is running a special offer or discount of soft ware programs then e-mails of such campaigns should be sent only to people related to the software field and people who will actually buy the discounted software program.

Target e-mail marketing is very important because people get easily annoyed or irritated if they receive e-mails with content that has no use for them. This will form a bad reputation of your organization and from next time people will delete your mails even without reading them. Also the vice versa of this is true and e-mails with relevant information are always welcomed by people.

James Copper

Technorati Tags: e mail marketing campaign, e-mail, E-mail marketing, email marketing is a great strategy, internet marketing methods, laws and regulations, marketing campaign, soft ware programs, target e-mail marketing, unsolicited commercial information

You can use e-mail marketing in your business to instantly contact thousands of prospects

Your goal should not be to make the sale, but to get the prospect to request additional information.

Most e-mail marketing is doomed from the start, in that over 90% of e-mails sent will never be read. Why is that?

1. Poor subject line – screw this up and the rest of your message is irrelevant.

Your subject line announces your e-mail and tells the reader if the message is important to them or not. Your subject line should do one thing and one only – get your reader to open the message and read the first sentence. Simply stating “You can make $30,000 in the next 30 days” just won’t cut it. In fact, a line like this will increase the chance that it will be considered spam. The more hyped your subject is, the less chance of getting a response. How do you attract the reader’s attention without hype? There’s no magic formula, but personalizing the subject line with your prospects name almost guarantees a second look. But name alone won’t get you great results; you still need to craft the rest of your subject line without the hype. Don’t write all the subject with capital letters.

2. Don’t confuse the prospect in the first paragraph

Now that the prospect has opened up your message, another 90% or more of your prospects will not make it past the first sentence. Your goal is to get them to read the first sentence, which leads to the second and so on. Don’t state in the first sentence why you sent the e-mail message, how to opt-out, apologize for your message and for sure don’t state that this message is not spam! Every sentence should contribute toward moving your prospect towards your objective what ever that objective is. If your subject gets the prospects’ attention, the first paragraph should lead them into the rest of you message. You should always keep one thing in mind; your prospect only cares about one thing – what is in it for them.

Provide your prospects with something of value and they will take you up on your offer. What do you have that can help them in making a decision? What can you give away that will be an asset to them? If you become a resource to your prospects you will see the quality and quantity of responses change for the better.

Gisela Santibanez
http://www.articlesbase.com/affiliate-programs-articles/2-tips-to-get-your-email-marketing-letter-read-61559.html

Technorati Tags: 2 tips to get your email marketing letter read, additional information, e-mail, E-mail marketing, e-mail marketing letter, e-mail message, mail message, most e-mail marketing, poor subject line, subject line

E-Mail Marketing is an very effective tool, yet very difficult to master in today’s environment with so many junk or spam mails bombarding our e-Mail inbox everyday. It is relatively “cheap” to cover a broad base of customers directly. The key success factor to e-Mail Marketing is to send the targeted e-Mail message to the right target audience. Subject line is the very first barrier for any e-Mail to be opened by your potential customers though the design of the message also plays a very important role.

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Campaign Commander is a simple and powerful email marketing online software application for marketers. It is easy to use so you can focus on your marketing strategy rather than waste precious time and money on technical tasks. It is also available on the iPhone to monitor your email marketing campaigns.

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Janette Toral shares her three rules of e-mail marketing that new Internet users, entrepreneurs, and marketing persons can learn from. Don’t be tagged a spammer!

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Grant Crowell of ReelSEO interviews Mari Strom, Director of Marketing, GGO and former eMarketing Manager, Holland America, who spoke on the panel, “Integrating Video into Your email Marketing Strategy,” at the 2010 Video Commerce Summit in Seattle, sponsored by Liveclicker. Mari shared some of the best practices for doing video in email marketing and integration of video into retail emails, experiences on the agency side and the client side, tips for what to do and what not to do, and the obvious question: Is video in emails really “video?”

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Create and manage your email campaigns using our powerful email marketing service. With over 1,000 professionally designed templates, you can choose to take advantage of the pre-made templates or upload their your with an easy-to-use HTML editor. Website: http://email-marketing.simplycast.com/

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Discover the best email organizing software for email marketing solutions and see how to get the most out of permission based email marketing. Visit http://www.YourCyberSuccess.com/mailloop.html.

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